Vote: Are Hybrids Too Pricey?
Monday June 30, 2008
For the past several weeks we've been reporting how higher fuel prices have driven up hybrid sales, that manufacturers are bolstering their hybrid line-ups and battery plans and that folks are driving less--all in the interest of maximizing each gallon. Yet the fact remains that hybrid cars cost more than conventional ones. It's the reality (and the rub) of that sophisticated drivetrain and battery combo. And as you probably know, when we test drive and review hybrids, we always sit down and crunch the numbers to determine that final hybrid payback period.
Well, J.D. Power and Associates recently released the results of their 2008 U.S. Automotive Emerging Technologies Study, according to Automotive News. Having surveyed over 19,000 U.S. consumers, a resounding 72 percent said they're "probably/definitely" interested in having hybrid-electric technology in their next new vehicle. And even after the $5,000 price is revealed, 46 percent held firm.
So, it got us to wondering if you are interested in having hybrid-electric technology in your next new vehicle--or is the $5,000 price point a deterrent? Go ahead and vote:
Well, J.D. Power and Associates recently released the results of their 2008 U.S. Automotive Emerging Technologies Study, according to Automotive News. Having surveyed over 19,000 U.S. consumers, a resounding 72 percent said they're "probably/definitely" interested in having hybrid-electric technology in their next new vehicle. And even after the $5,000 price is revealed, 46 percent held firm.
So, it got us to wondering if you are interested in having hybrid-electric technology in your next new vehicle--or is the $5,000 price point a deterrent? Go ahead and vote:
- Yes, I'd definitely go for a hybrid-electric vehicle
- No, I'm just not sold on a hybrid's overall value

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