2010 Toyota Prius Preview

Honda just unveiled their brand new brought-back-to-life 2010 Insight at this week's Detroit Auto Show. And hot on their heels was Toyota, with their own special little presentation of the all-new third generation 2010 Prius.

Toyota has enjoyed a near strangle-hold on the small hybrid segment, so it comes as no surprise that Honda has come out with guns blazin' (in not insignificant ways, the Insight looks a lot like the Prius). So now we all get to sit back and watch the two behemoth car companies duke it out for king-of-the-hybrid-hill braggin' rights.

2010 Prius © Toyota