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Toyota Makes Million Mark While Competition Heightens

By November 21, 2012

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It's celebration time for Toyota Motors as the automaker recently announced unit sales of its hybrid cars surpassed the 1 million mark in 2012. Currently, 14 percent of Toyota vehicles sold are hybrids, putting them at significantly more than any other major automaker. And it appears Toyota is not willing to stop there. The automaker has plans to roll out over 20 new hybrid models by 2015 while also making its existing hybrid lineup available across a greater geographical area, including those regions that currently have no or very limited options for hybrid vehicle purchase.

But with sales of Ford's C-Max Hybrid outstripping Toyota's flagship Prius by 400 units last month, Toyota can't sit on its laurels. Likewise, competitors GM and Honda are hot on its tail, with plans for expansion of their own hybrid offerings. In addition, Honda has announced its intentions to hit the showroom floor with a new fuel cell vehicle by 2015.

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